Upon the completion of watching the TED video about choices
as told by Dr. Iyengar, I was very intrigued by her research. I agree with her perspectives
on choice. Having choices is not always a good thing. Additionally, enjoying
and appreciating choices are different depending on your background and how you
were raised. Americans tend to feel freedom in making choices. Americans tend
to be apprehensive when they discover that their choices are removed. This to
me, is due to the mindset of Americans. Americans tend to feel like something
is taken from them when they do not have the ability to make their own choices.
But often times, it may be easier to not have a choice, for example, when Dr.
Iyengar was speaking about taking your baby off the ventilator. I feel that
this point rang true when Dr. Iyengar did her action research on the children
selecting their activity. The American children did better when they were able
to choose the activity as well as the color of the marker they used. Asian
American children on the other hand did better on their activity when their
parents chose for them. This is due to how choices are viewed in their culture
or society. This ties into leadership because certain people thrive better when
they are directly told what, when and how to do something. Others thrive when
they are given a choice and when they can be creative. I really enjoyed Dr.
Iyengar’s final action research project when she was talking about the nail
polishes. Names and descriptions of the nail polishes affected how you views
them, basically, how they ‘looked’ to the consumer. I don’t think that is
something that I would have thought about before. Her perspective is completely
different because she is blind. She needed to rely on what others said about
the nail polishes. When she decided to find out why they described the nail
polishes in that particular way, she found out that the polishes were actually
almost identical, leading me to believe that this was a marketing ploy. Ultimately,
I agree with the points that Dr. Iyengar made about choices. I did not think
about them in the perspective of how culture depends on how you react to
choice.
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